Web Designs Mistakes That Drive Customers Away

There is no doubt that websites are rapidly becoming a common advertising tool in the modern world. One of the major advantages of websites is that the same can be accessed from any location in the world. Many companies in the developing world have used this medium as a way to access the international markets. Web hosting has been instrumental in ensuring the growth of small businesses in the country. Today, most of these businesses can market and sell their products abroad. Buyers can order products online and pay for them through secure online payment platforms.

Websites are meant to be user-friendly, a feature that all web design companies should strive to offer. However, there are a number of web design companies that do not value quality services. Consequently, such companies will make a number of mistakes that will drive online users away.

Failure to focus
Some websites are designed in such a way that the information they contain is not clear. For instance, one may spend a lot of time trying to find out what the online site is about. Studies show that online visitors prefer websites with concise information. The home page of any website should be brief but informative, enticing the reader to visit the other pages.

Disorganized advertising
Pop-up ads are a common trend in web design. Today, when one visits a number of websites, they are likely to see such pop-up ads. While this feature is acceptable, web designers are advised to ensure that the same is done in an orderly manner. For instance, pop-ups that cover the whole screen and are difficult to close may work to annoy many online visitors.

Poor privacy policy
Most modern websites have forms where they ask people to enter their email addresses. In the age of identity theft and spam messages, every user will want to know that their personal information is safe. Every website should have a privacy policy that promises the same. Such policies should be strictly observed. In short, personal information of such visitors should not be shared with anyone.

Heavy text on web pages
When posting heavy text on web pages, one should make it easier for online users to read. Web designers should make use of visual breaks. Research shows that people are more likely to read content on which basic formatting techniques have been applied. For instance, web designers should ensure that the content is in short paragraphs, bulleted, well-spaced and has relevant sub-headings.

Lack of contact information
Some people may assume that it is obvious for websites to contain contact information. However, some websites do not contain this kind of information. It is important for any website to provide online users with several ways of contacting the company. This will be a great way to ensure the convenience of customers.

Navigation issues
Most customers will avoid websites that are difficult to navigate. In the modern world, most people use their mobile phones and tablets to access the internet. In case they find it difficult to navigate a certain site, they will simply look for another online site.

In summary, web design companies should ensure that content posted on a website is legible. Dark fonts should be placed on light backgrounds while light fonts should be on dark backgrounds.